Spencer du Bois rebrands Plantlife charity

Spencer du Bois has developed a new visual identity and website for Plantlife to help the charity reinforce its position in the conservation arena and support its aim to increase its membership.

Plantlife's goal is to halt the loss of wild plant diversity, but over the last 10 years its membership has levelled off at around 10,000 and its position is being encroached on by other nature conservation charities widening their remit to include plants and habitat.

The aim of the rebranding was to revitalise and redefine Plantlife's purpose, stake out its territory and articulate why people should support the charity.

The main challenge of the programme was to identify how to connect people with wild plants and build understanding of the vital role they play in our lives.

Spencer du Bois conducted key stakeholder research, internally and externally, to develop organisational values and a stronger, more differentiated, relevant brand positioning that carves out its leadership role to speak up for wild plants and respond to the fact that wild plants have been taken for granted for too long.

The agency developed a new logo and visual identity that strengthens Plantlife's position of conserving and speaking up for the nation's wild plants in their natural environment.

Plantlife's ambition is to build people's understanding of the role wild plants play and how they affect everyone's lives.

The new logo was inspired by images of plants in their natural habitat.

It is described as bold and confident and is a literal interpretation of the Plantlife name.

Spencer du Bois will be developing a library of logo variants that feature a diverse range of plants and habitats within the letterforms.

The new brand identity was launched on 24 May, including a new website designed by Spencer du Bois working with Electric Putty to build the site.

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