Product category:
Design services
News Release from: Spencer Du Bois | Subject: brand design
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
New visual brand language for Cancer
Research
The UK's leading cancer charity, Cancer Research UK, appointed branding specialist Spencer du Bois to update the brand's visual language.
Max du Bois, Executive Director at Spencer du Bois, said: "After its creation six years ago, Cancer Research UK has been incredibly successful in establishing the brand as one of the most highly recognised charities in the UK It covers a vast array of activities, from fundraising for its research, to lobbying for changes in the law and to public awareness on key cancer issues
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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"Over the years, the complexity of reaching its many audiences had outgrown the original and very successful visual system.
"It has been a wonderful opportunity to help one of the most dynamic charity brands and encourage its success".
Spencer du Bois has reviewed how the charity visually communicates and produced a more focused look for all its communications.
The new approach is based on Cancer Research UK's most valuable visual asset, the circles in the arrowhead logo.
The new system gives Cancer Research UK more creative freedom in designing support and communication materials that can engage with their wide and varied target audiences.
The core colour palette remains magenta and blue - the colours most people associate with the charity.
The system ensures a consistent placement of the logo and vision, "Together we will beat cancer", on materials, while discarding the now aging brush stroke device for the more directly relevant overlapping circles.
Serena Donne, Head of Brand, at Cancer Research UK, explained: "Spencer du Bois understood the challenge we face in delivering effective and consistent branding across a wide range of activities and a complex range of stakeholders.
"They have ensured that it is an appropriate evolution to reflect our organisation and hold us in good stead for our challenging future".
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