Ramblers Association in step with Spencer du Bois

The Ramblers' Association, Britain's biggest walking organisation, has appointed not-for-profit branding experts Spencer du Bois to review its brand positioning and corporate identity.

The charity, which has campaigned for the rights of walkers GB-wide for over 70 years, is looking to redefine itself in a rapidly changing world.

The review is aimed at helping The Ramblers' Association reach a new generation of walkers and make people look at the association, it's work, services and membership benefits in a new way.

Spencer du Bois won the account following a demanding three-way competitive pitch.

The agency has been given a wide ranging brief to rethink the current branding, messages and positioning for both internal and external communications.

James Hale, Director of Marketing and Communications at The Ramblers' Association, said: "Although we've seen steady membership growth, with over 135,000 members, it's time to change public perceptions of the Association, reach out to a wider audience and continue to attract new members.

"Recently, we succeeded in winning major Lottery funding to establish urban walking programmes under the title 'Get Walking, Keep Walking'.

"Spencer du Bois has taken time to understand our needs and we're looking forward to working closely with them on this exciting project".

Max du Bois, Executive Director at Spencer du Bois, said: "The Ramblers' Association is a real hidden gem of a brand: it has so much to offer people today, yet the brand is weighed down by wrong perceptions and misunderstanding".

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