Product category:
Design services
News Release from: Spencer Du Bois
Edited by the Marketingservicestalk Editorial
Team on 09 March 2007
Spencer du Bois develops Planned
Parenthood brand
The world's leading organisation in reproductive health, International Planned Parenthood Federation, has had its visual system reinvigorated by branding consultancy Spencer du Bois.
Spencer Du Bois has worked with the International Planned Parenthood Federation to implement a global visual identity system that supports IPPF's new logo across all digital and print media, taking care to be culturally sensitive to the numerous regions in which the federation operates IPPF has been providing sexual and reproductive health services since 1952
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
Related stories
Spencer du Bois builds identity for Mobilise group
The Disabled Drivers' Motor Club and The Disabled Drivers' Association have merged to become Mobilise Organisation and have a new identity created by design company Spencer Du Bois.
Boxer moves into stunning office at Fort Dunlop
A home fit for one of the UK's fastest-growing design consultancies, Boxer, has been created by award-wining interior designers redjacket.
Boxer wins Fabric Warehouse business
The UK's leading soft furnishing retailer, Fabric Warehouse, has appointed design consultancy Boxer as its retained design agency.
It has member associations and millions of volunteers working to support people's rights in around 184 countries worldwide - particularly those that are poor, underserved or marginalised.
IPPF works in five priority areas: adolescents, HIV/AIDS, abortion, access and advocacy.
It enables people to make informed choices about their sexual lives and to receive care, counseling, diagnosis and treatment.
Jennifer Woodside, communications manager, IPPF said: "Spencer du Bois has shown us how to re-engage with our many audiences by working closely with us and our regional offices: we have now identified our positioning and values and created the strapline 'From choice, a world of possibilities', which will strengthen our standing as the authority on sexual health and reproductive rights at both a local and national level." John Spencer, creative director, Spencer du Bois, commented:"IPPF's new, highly structured visual identity system gives the federation unified communications for the first time in 50 years.
"Although the basic principles that underpin the design of all IPPF's collateral are well-defined, the overall identity is extremely flexible and accommodates a logo 'hierarchy' that includes the Central Office logo and six regional logos.
"The strapline, which appears in a variety of local languages, has now got a clear and consistent relationship with the logos.
"Each region has its own distinct colour palette that has been influenced by local preferences.
"The brand language is sufficiently robust to accommodate the communications needs of a wide range of globally produced collateral, including brochures, newsletters, reports, and exhibition and events materials." IPPF's new visual brand has been adopted by all of its 151 member associations.
• Spencer Du Bois: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
