Anglia Co-op selects Speed-Trap 6.1

Speed-Trap has revealed how its online customer insight software is helping Anglia Co-operative develop and grow its online business.

The company selected Speed-Trap 6.1 to help to launch its new website.

The software will help Anglia Co-operative to better understand the buying preferences of its online customers and provide it with the customer insight and knowledge to build up the online business.

Speed-Trap's software uses web 2.0 technology to gather complete, real-time data about the website performance for each individual online customer and prospect, and will offer Anglia Co-operative the opportunity to maximise e-commerce revenues by guaranteeing the performance of its online purchase processes.

Speed-Trap's customer insight software will be integrated into Anglia's furniture division website - due for launch at the end of October 2008 - and will then be built into the other divisional websites over the course of 2009.

Through the use of Speed-Trap 6.1, Anglia will be able to better understand the websites' performance and usability through a clearer understanding of how the website is used and perceived.

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