Ghd selects Speed-Trap customer insight software
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Speed-Trap product story
Edited by the Marketingweek Marketplace editorial team
Oct 8, 2008
Speed-Trap has announced that Ghd has selected its customer insight software to optimise its global website's performance in terms of maximising campaigns and conversion rates.
Speed-Trap is a web 2.0 application that sits within each web page deployed.
It is automatic to deploy and captures complete customer experience and behavioural data on a real-time basis.
Spencer Hudson, technical manager at Ghd, said: 'Understanding how our customers operate allows us to derive maximum business value from the site - we can assess how online advertising is perceived, what effect it has and also what barriers there may to be to completing purchases online.
'By detecting these barriers - which are not immediately obvious through using web analytics packages - we are able to remedy them and increase our conversion rates and purchase page reliability.
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