Speed-trap utilised by Marketing Databasics

Speed-trap has announced a partnership with Marketing Databasics that will enable the database marketing customer analytics firm to offer Speed-trap's technology to its clients.

Speed-trap's software will provide real-time data about the online experiences, behaviour, objectives and environment for each individual online customer and prospect, enabling businesses to make marketing decisions based upon their customers' interaction with the website.

The Speed-trap application uses Web 2.0 technology, which means that it can be automatically deployed to capture detailed data from each user and web page on a real-time basis.

Mark Robinson, managing director at Marketing Databasics, said: 'We realised that we needed to offer more insight into the online behaviour of each individual customer.

'The best way to achieve this insight could only come through a greater understanding of online customer communication and interactions.

He added: 'Partnering with Speed-Trap allows us to deliver multichannel communications to our clients.

'Now we can drive and monitor our clients' marketing activity and business processes more effectively online and offline.

'We can evaluate the share of the marketing budget that is allocated to digital targeting of certain customers in direct relation to how they are behaving online.

'This means that, at a time when marketing budgets are under increasing pressure, we can help our clients to deploy their resources accordingly to get the maximum ROI.

Back to top