Speed-Trap launches 'zero touch' deployment
A
speed-trap product story
Edited by the Marketingservicestalk editorial team
Aug 8, 2008
Speed-Trap has launched new 'zero touch' deployment for its Speed-Trap 6.1 customer insight software that removes the need for website tagging and delivers client-side data capture accuracy.
The enhancement means that, by using ICAP-capable components, a single change to the site or application can be applied through network software - proxies, load balancers or firewalls.
Therefore, when a user looks to instrument any site or enterprise application that uses a browser as its interface, they will not have to make any changes at all.
In addition, the announcement means that customers can now deploy Speed-Trap's software as simply as 'packet-sniffing' web analytics solutions, but benefit from the accurate customer experience data that is only available from in-browser, client-side collection systems.
Malcolm Duckett, vice-president of marketing and operations at Speed-Trap, said: 'Marketers now have complete online insight into customer interactions - everything from a mouse move to an incomplete form, rather than just 'page hit' levels of information - with an extremely simple deployment process.' He added: 'Tagging falls down mainly from a logistical point of view - it simply takes too long and costs too much to do.
'Even if the time issue can be ameliorated through tag automation you still only recover basic page-level data, so there is still the massive unspoken problem of how a marketer knows what additional data he wants to tag for.
'Deciding what elements of the site are to be tagged is not so much a science as a stab in the dark and no tagging solution combats this fault.
'If the wrong objects, forms or clicks are monitored, huge underlying site problems remain undetected and when bad things happen the users have to go back and tag some more, to try to get the data they need.'.
Not what you're looking for? Search the site.
Google Ads
Contact speed-trap
Related Stories
- Tamba to increase online presence for Sock Shop
- Rippleffect redesigns Fulham FC website
- Live streaming reduces observation costs
- Page-turning publication solution enhanced
- Facebook app measurement solution launched
Articles by product category
-
Design and Print Services (387)
- Design and Print Services (1)
- Design services (241)
- Copywriters (25)
- Illustrators (4)
- Image libraries (18)
- Packaging (2)
- Paper and print (76)
- Signage (19)
- Types/Fonts (0)
-
Direct Marketing (351)
- Direct Marketing (1)
- Call centers (63)
- Direct Mail (2)
- Direct Marketing Agencies (260)
- DRTV (0)
- Field Marketing (0)
- Inserts (0)
- Integrated Marketing Agency (2)
- Mailing Houses (0)
- Paper and envelopes (0)
- Postal services and fulfillment (23)
- Printing (0)
- Response handling (0)
-
Events, meetings, conferences and exhibitions (502)
- Events, meetings, conferences and exhibitions (251)
- Audio/Visual (32)
- Banners/Stands/Signage (25)
- Corporate Venues (117)
- Corporate hospitality (56)
-
Data Services (605)
- Data Services (4)
- Address Management (0)
- CRM / Customer Insight (187)
- Data Analytics (0)
- Data capture (80)
- Data processing (0)
- Database Management (303)
- GIS (5)
- Lifestyle Data (8)
- Lists (18)
-
Online Marketing Services (1,626)
- Online Marketing Services (187)
- Ad Networks (1)
- Affiliate Marketing (85)
- Design and build (569)
- E-commerce (18)
- E-mail Marketing (165)
- Hosting (32)
- Mobile marketing (195)
- Multimedia (4)
- Pay Per Click (0)
- Search Engine Optimization and Marketing (235)
- Social Media (21)
- Web Analytics and Usability (114)
- Media Owners (76)
-
Promotions and Incentives Marketing (642)
- Promotions and Incentives Marketing (291)
- Awards / Trophy (7)
- Badges (0)
- Balloons and Inflatable (1)
- Branded goods (2)
- Calendars (1)
- Carrier Bags (0)
- Clothing (0)
- Confectionery (0)
- Eco Friendly Products (0)
- Event Merchandise (130)
- Gift Voucher (71)
- Pens (1)
- Point of sale (0)
- USB Sticks (1)
- Affinity and partnership marketing (111)
- Promotions and Incentives (26)
- Training, Development and Courses (1,206)
-
Point of purchase and Design Services (551)
- Point of purchase and Design Services (82)
- Digital (78)
- Display manufacture (29)
- Experiential Marketing (103)
- Permanent POP (1)
- Point of purchase Print (17)
- POP installation (11)
- Retail Design (15)
- Retail Technology (1)
- Temporary POP (0)
- Visual Merchandising (0)
- Point of purchase (214)
- Trade Associations and Professional Bodies (303)
-
Agencies and Consultancies (1,383)
- Agencies and Consultancies (6)
- Advertising (0)
- Brand (0)
- Customer Publishing (29)
- Data (0)
- Design (0)
- Digital (0)
- Event Management (0)
- Field Marketing (0)
- Integrated (302)
- Market Research (220)
- Marketing Services (0)
- Media (257)
- PR (203)
- Recruitment (34)
- Sales Promotion (28)
- Sponsorship (20)
- Strategic Management (284)
