Product category:
Integrated marketing
News Release from: Space
Edited by the Marketingservicestalk Editorial
Team on 27 March 2008
Space wins anti-litter and fly-tipping
work
The Campaign to Protect Rural England has appointed integrated marketing agency space to create a year-long integrated campaign to discourage litter and fly-tipping.
The integrated marketing campaign that will target all consumers in England, is set to launch on 16 April, and is likely to include advertising, digital, viral, search engine optimisation, direct marketing, PR and partnership activity Space plans to involve CPRE President and well-known journalist and author, Bill Bryson, heavily in the campaign
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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CPRE has been closely involved with the anti-litter message over the past 50 years.
The campaign by space, which will continue to associate the CPRE's name with this message, will be the flagship marketing campaign for 2008 and beyond.
Dan McLean, Communication Director at CPRE, said: "There is a huge need to communicate the damaging effects, both environmental and financial, of fly-tipping and litter.
"Around 25 million tonnes of litter is dropped annually in the UK, only four years ago it was estimated to be five million tonnes a year.
"We have employed space to build a creative campaign that engages all our target audiences to realise that litter and fly-tipping are unacceptable, and encourage them to take action personally and collectively.
"We are looking forward to working with space, who have a strong track record in delivering highly creative integrated marketing campaigns that generate results.
"We have been thoroughly encouraged so far by their commitment to the cause and impressive ideas to change behaviour".
David Atkinson, Managing Partner at space, said: "We are very excited working with an organisation of the calibre of CPRE on their flagship marketing activity in 2008 in helping raise awareness of the problems caused by litter and fly-tipping.
"We are ready for the challenge of devising and implementing an eye-catching, truly integrated marketing campaign well into 2009 that will have an impact on changing consumer behaviour".
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