Product category:
Public relations
News Release from: Solcara | Subject: Solcara Communications Centre
Edited by the Marketingservicestalk Editorial
Team on 07 April 2008
Solcara helps AstraZeneca on media
relations
Solcara, the specialist in control, management and searching of digital information, has been helping AstraZeneca manage interactions with the media with Solcara Communications Centre.
AstraZeneca, one of the world's leading pharmaceutical companies, is a truly international company, and is active in over 100 countries, with its corporate office in London and major Research and Development sites in Sweden, the UK and US AstraZeneca's media relations team wanted a system that would create an accessible international benchmark for consistent media relations across all continents
This article was originally published on Marketingservicestalk on 11 Apr 2008 at 8.00am (UK)
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Solcara Communications Centre is a 'live' application which means the information stored in it can be accessed anywhere, anytime.
AstraZeneca's key international media contacts have access to a user-friendly interface and information management system that enables key spokespeople to provide consistent information to the media around the clock, regardless of their location.
The media relations department at AstraZeneca uses Solcara Communications Centre to manage journalist contact details, track enquiries from the media and log numerous interview requests.
The software provides a simple and effective means of monitoring all press office activity, enabling the team to report on progress and productivity quickly and easily.
Rob Martin, Managing Director at Solcara, said: "With hugely successful worldwide businesses such as AstraZeneca, protecting a reputation and communicating a coherent, consistent message on a global scale is becoming more and more important.
"AstraZeneca's strategic approach to communications is being adopted by a rapidly increasing number of major organisations who understand the importance of reputation.
"Like AstraZeneca, they are choosing Solcara Communications Centre because it supports global communications and removes barriers of time and location".
Edel McCaffrey, Media Relations Manager for AstraZeneca, commented: "We have been very impressed with the Solcara system since we implemented it in the company.
"As a global business, it is important for our key media contacts from around the world to have access to information required by the media, regardless of the location or time zone they are operating in.
"Solcara helps us to achieve this in an efficient and user friendly manner".
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