Product category:
Database management, list services
News Release from: The Software Bureau | Subject: Cygnus
Edited by the Marketingservicestalk Editorial
Team on 28 March 2008
Amnesty takes donor management in-house
Human rights organisation Amnesty International is the latest in a string of charities and other organisations to take its data management in-house with The Software Bureau's Cygnus.
The organisation, which campaigns for internationally recognised human rights for all, will drive down costs by managing and processing its own data using Cygnus, the 'bureau in a box' software and ongoing support from The Software Bureau Joining charities including Mind and Help The Aged, Amnesty International will use the Embedded Suppression module of the data processing package, Cygnus ES to manage its vast donor database
This article was originally published on Marketingservicestalk on 6 Apr 2007 at 8.00am (UK)
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New version of Cygnus tackles Giftaid challenge
The latest version of data-processing software Cygnus aims to address the name-matching problems encountered by charities trying to claim Giftaid from poor or incomplete addresses.
Alongside dedicated support from The Software Bureau, this module incorporates a full range of data preparation techniques and a number of key suppression files, allowing users to clean, process and use their own data without the costly retainers charged by some bureaux.
David Murray, Sales Director at The Software Bureau, said: "Careful management and use of donor data is an absolute imperative for Amnesty International.
"And of course, beyond ensuring that they target accurately and effectively, Amnesty also has an obligation to ensure it keeps costs down.
"The Software Bureau will be working with Amnesty to implement Cygnus and deliver on both these objectives".
Nick Mason, Database Marketing Manager at Amnesty International, added: ""Cygnus was a clear choice for us: we have not used anything like the software's full capability, but it is already revolutionising the way we look at our data, and providing an in-house function vastly more agile than briefing agencies.
"Ensuring donor retention and acquisition cost-effectively is paramount, and The Software Bureau is undoubtedly saving us money, both directly and in terms of how we can be more effective strategically".
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