Product category:
IT for sales and marketing
News Release from: The Software Bureau | Subject: Cygnus
Edited by the Marketingservicestalk Editorial
Team on 12 March 2008
Packmail takes data processing in-house
Direct mail production house Packmail is the latest in a string of mailing houses to offer clients a full data processing solution with The Software Bureau's flagship product Cygnus.
Packmail, whose core business is poly wrapping and mailing enclosing, will offer data audits using the latest Embedded Suppression module in Cygnus These will include MPS, GAS, MortaScreen, DisConnect and TBR
This article was originally published on Marketingservicestalk on 6 Apr 2007 at 8.00am (UK)
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Using Cygnus will enable Packmail's clients to enhance their mailings through clean data, with the added benefit of less returned mail.
Alongside dedicated support from The Software Bureau, Cygnus incorporates a full range of data preparation techniques and key suppression files, allowing users to clean, process and use their own data without the costs charged by some bureaux.
David Murray, Sales Director at The Software Bureau, said: "Getting Packmail on board has served as further validation of how accessible Cygnus is.
"For mailing and production houses, targeted mailing and reduced waste is paramount - we all know that there is no excuse for irresponsible mailing.
"We are looking forward to working with such an established brand and reinforcing our reputation among the mailing and fulfilment houses".
Gregg Giddings, Director at Packmail, added: "Keeping production costs low and offering an unbeatable service is what we do at Packmail.
"By using Cygnus we are giving our clients a full service data solution, which is in turn differentiating ourselves from other mailing houses in our sector.
"This move shows our active commitment to reducing waste and costs on behalf of our clients, while improving the integrity of their campaigns".
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