Product category:
IT for sales and marketing
News Release from: The Software Bureau | Subject: Cygnus
Edited by the Marketingservicestalk Editorial
Team on 11 February 2008
Help the Aged appoints The Software
Bureau
Leading international charity Help the Aged is the latest organisation to opt for in-house donor management, through its appointment of The Software Bureau.
In a bid to retain greater control of its data and drive down the cost of donor recruitment and retention, the organisation will use The Software Bureau's industry-leading product Cygnus The charity, which fights to free disadvantaged older people from poverty, isolation and neglect joins mental health organisation Mind as one of The Software Bureau's key charity clients
This article was originally published on Marketingservicestalk on 6 Apr 2007 at 8.00am (UK)
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The latest version of data-processing software Cygnus aims to address the name-matching problems encountered by charities trying to claim Giftaid from poor or incomplete addresses.
Help the Aged has tasked The Software Bureau with implementing and supporting the Embedded Suppressions module of the data processing package, Cygnus ES.
This version incorporates a full range of data preparation techniques and a number of key suppression files, allowing users to clean, process and utilise their own data without the costly retainers charged by some bureaux.
David Murray, Sales Director at The Software Bureau, said: "Recent events have driven home the importance of impenetrable data security and it has risen up the agenda of the UK's largest organisations.
"Of course, charities also have the added obligation of finding the most responsible operation costs.
"Cygnus address both of these requirements - data is held securely, processed cost-effectively and prepared for use without the bills of the big bureaux.
"We're delighted to be working with an organisation of the size, scale and reputation of Help the Aged".
Stephen Newberry at Help the Aged said: We are constantly looking for ways to ensure that the maximum amount of supporter donations go to supporting disadvantaged older people.
"This solution was the best we came across in terms of keeping our data secure, retaining absolute control and ensuring we are recruiting and retaining donors in the most cost-effective way possible.".
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