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SMP creates in-store sampling campaign for Andrex
SMP has been appointed by Andrex to create an in-store promotional campaign to support the official launch of Andrex Shea Butter toilet tissue.
News from Marketingweek Marketplace, 3 September 2009
SMP implements campaigns for eye health company
SMP has been selected by Bausch and Lomb to handle below-the-line activity for the eye health company's Lens Care EMEA business.
News from Marketingweek Marketplace, 13 August 2009
SMP Andrex campaign raises hygiene awareness
SMP has launched a multi-media direct-response campaign to create awareness of Andrex Kids and provide an educational process for parents in teaching their children about hygiene.
News from Marketingweek Marketplace, 17 June 2009
SMP details Andrex Winter White campaign
SMP has revealed how it developed a consumer promotion for Andrex - linked with its 'Be Kind to Your Behind' positioning - to roll-out in conjunction with the company's Winter White pack.
News from Marketingweek Marketplace, 21 May 2009
SMP partners Microsoft with John Lewis
The aim of Microsoft's promotion Big Snap 2, which ran from 20 October 2008 to 5 January 2009, was to encourage background searching using Microsoft Live Search.
News from Marketingweek Marketplace, 6 May 2009
SMP highlights WD-40 uses in campaign
SMP has launched the WD-40 'Problem Sorted' campaign to promote the many uses of the global consumer firm's oil product portfolio.
News from Marketingweek Marketplace, 28 April 2009
SMP campaign promotes Eclipse brand and offerings
SMP has been commissioned to develop a strategic integrated media communications plan to maximise Eclipse Internet's market position and promote its hosting and e-commerce services.
News from Marketingweek Marketplace, 20 March 2009
SMP creates integrated campaign for 3M kits
SMP has created a marketing campaign to promote 3M's range of reusable respirators to its dealers as well as end users.
News from Marketingweek Marketplace, 2 March 2009
Featured articles
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Involution details World Cup promotional clothing
Involution, a supplier of custom embroidered and printed clothing, is offering England-branded baseball caps, t-shirts, polo shirts and footballs to coincide with the 2010 World Cup.
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DGM announces launch of SEOTrak technology
DGM has announced the launch of SEOTrak, which allows advertisers to enjoy search engine optimisation (SEO) value from their affiliate marketing activity.
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