Smart Design considers mobile user experience
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Smart Design product story
Edited by the Marketingweek Marketplace editorial team
May 14, 2010
Heather Martin and Blake McEldowney from Smart Design are to present on 'Design Strategies for Creating Mobile User Experiences across Multiple Touchpoints' at the MEX conference in London.
MEX is a two-day strategy forum that explores the techniques and strategies for creating great mobile user experience in a multi-platform digital environment.
Martin, director of interaction design, and McEldowney, director of industrial design, will address the challenges the mobile industry faces as it evolves from designing product experiences limited to a single device into complex webs of interaction across numerous customer touchpoints.
They will provide tools and techniques for how to combine disciplines and ensure user experience does not break in the gaps between companies products.
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