'Racing Post' picks Smartfocus for e-mail insight
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Smartfocus product story
Edited by the Marketingweek Marketplace editorial team
Aug 27, 2010
Multi-channel marketing software providers Smartfocus has been selected by 'Racing Post' to deliver targeted and relevant e-mail campaigns.
With Smartmarketer E-channel, the in-house marketing team at 'Racing Post' will have complete control over the planning and execution of all digital campaigns, including those supported by the company's website.
Improved database segmentation will enhance e-mail campaigns and the marketing solution will ensure the integrity of the customer data of 'Racing Post'.
'Racing Post' recently established an online membership scheme with a multi-level membership database incorporating all its customers.
Smartfocus will provide the level of insight necessary to effectively manage this membership database.
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