Inbox Preview tool allows e-mail display testing

Smartfocus has launched Inbox Preview, an e-mail-testing capability for its Echannel marketing software that enables marketers to test the display of marketing e-mails across leading e-mail clients.

These include Gmail, Hotmail, Lotus Notes and Outlook 2003 through to 2010, and mobile devices such as smartphones and Ipads.

Inbox Preview functionality has been added to Smartmarketer Echannel, an application within the Smartfocus's Smartmarketer suite.

Smartmarketer Echannel is an e-marketing software-as-a-service platform that spans e-mail, SMS, RSS and web microsites.

It can be used as a standalone application or used as an integrated module of the Smartmarketer suite.

It handles all digital channels with fully dynamic personalisation capabilities and integrated content management for editing text and images.

Smartmarketer Echannel provides real-time tracking for campaign management and optimisation; it can be automatically triggered so campaigns can be linked to events and responses, and provides advanced reporting.

Inbox Preview is said to provide an intelligent solution to the lack of established standards for displaying e-mail.

Marketers can load an e-mail and see how it displays across more than 20 of the most popular e-mail clients.

There is no need to install and log in and out of a succession of different e-mail systems.

Inbox Preview also solves the challenge of marketing to increasing numbers of mobile end-users reading html e-mail across diverse devices, clients and screen resolutions, Smartfocus added.

Another pain point for marketers arises from image-blocking rules and how images are displayed when blocked.

This can have a negative impact on the success rates of e-mail campaigns and reduce response rates.

Smartfocus Inbox Preview enables e-mails to be previewed with and without images blocked so marketers can test thoroughly and with confidence.

Back to top