Thetrainline selects Intelligent Marketing tool

Multi-channel marketing software provider Smartfocus has been selected by thetrainline.com to maximise customer value and improve its marketing activity by enhancing visibility of customer data.

Thetrainline selected Smartfocus's Intelligent Marketing solution to improve customer targeting and enhance one-to-one communications across multiple channels in order to drive customer retention and revenue.

To achieve this it needed a deeper insight of user activity to engage with customers and nurture relationships.

With Smartfocus's Intelligent Marketing solution, thetrainline will be able to deliver these objectives in a cost-effective and efficient manner.

Smartfocus's multi-channel marketing solution will enable thetrainline to conduct investigative analysis on customer behaviour and deliver actionable information to its partner organisations and clients, which include Virgin Trains and First Group.

This insight will improve customer interaction to drive sales and revenue growth.

With Smartfocus's analytical capabilities, thetrainline will be able to easily extract customer data and export it for relevant marketing campaigns.

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