LV= selects Smartfocus marketing technology

Smartfocus has been selected by LV= (Liverpool Victoria) to streamline and simplify the financial institution's database marketing capability.

LV= has adopted Smartfocus marketing technology to develop intelligent and flexible marketing campaigns that will ensure the company is able to engage with both its existing clients and a range of prospective customers.

The society has streamlined its database marketing strategy in order to get as close as possible to its customer base, to better understand customers' individual financial needs and priorities, and to customise and target campaigns that offer the right services to the right customers.

In particular, LV= is investing in more precise campaign planning, selection, analysis and reporting.

Good measures of the effectiveness of marketing campaigns include customer retention and regular engagement with customers and customer retention.

LV= said its investment in Smartfocus software is allowing it to achieve higher response while simplifying administration and reducing the planning time required to execute campaigns.

Smartfocus has now supplied six members of LV='s team with Smartserver.

This platform reduces the need for technical skills while delivering fast, intuitive insights into customer information.

With Smartserver, LV= marketers are providing straightforward strategic analysis of its campaigns as well as in-depth reports that help colleagues gain customer insight, quickly and easily.

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