Smartfocus provides Intelligent Marketing to Rank

Smartfocus has been selected by Rank to provide its Intelligent Marketing software and to build a single customer view across its complete customer business.

The Smartfocus software will overhaul the way in which the group analyses, plans and communicates with its customers.

The software will consolidate all elements of the marketing process, from customer data, insight and targeting to campaign execution and automation across offline and online channels.

With regular promotional activities and updates for its customers, Rank sends more than 300 targeted campaigns in any single week, with up to 20 campaigns a day across any one brand.

Customer information from the bingo clubs and casinos are processed live, with vast amounts of data needing analysis, so it was vital to implement an easy-to-use, integrated and scalable marketing solution across all of the company's business divisions in the UK.

Smartfocus has provided Rank with its Intelligent Marketing solution, a suite of software that will enable its marketers to launch more accurately targeted, more relevant campaigns across all brands and communication channels.

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