Smartfocus cruises to Carnival UK contract
A
Smartfocus product story
Edited by the Marketingweek Marketplace editorial team
Sep 29, 2009
Smartfocus has been selected by Carnival UK to increase marketing intelligence and enhance the relevance of Carnival UK's marketing campaigns across four key cruising brands.
These brands are P and O Cruises, Cunard Line, Princess Cruises and Ocean Village.
The selection of Smartfocus is part of a new customer relationship management (CRM) platform being developed by Carnival UK, due to be rolled out in January 2010.
Carnival UK has selected Smartfocus's marketing tools for high-performance analysis of marketing data, which will allow in-house marketers to segment data lists, analyse results and produce relevant and detailed reports based on this data.
The cruise company will also use Smartfocus to deliver campaign planning and management functionality so users can define marketing campaign process and deploy data selections within structured, repeatable marketing campaigns.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
