Product category:
Integrated marketing
News Release from: smartFOCUS
Edited by the Marketingservicestalk Editorial
Team on 15 May 2008
SmartFOCUS acquires Astech InterMedia
SmartFOCUS, the provider of multi-channel marketing software, has acquired Astech InterMedia, the leader in data-driven marketing for the news media industry, headquartered in Denver.
The purchase of the newspaper industry's top marketing systems company follows a productive five-year business relationship The acquisition enables smartFOCUS to do several things
This article was originally published on Marketingservicestalk on 29 Aug 2007 at 8.00am (UK)
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* Consolidate its international presence in the newsmedia industry, adding over 200 Astech clients to the smartFOCUS European newsmedia client portfolio, positioning smartFOCUS as a leader in this key vertical market.
8 Further build smartFOCUS's position as a leader in multi-channel marketing technology internationally.
The combined business now serves more than 600 clients and partners.
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8 Significantly increase the resources and staff available to serve its partners and corporations in the US, providing a strong platform to grow and to service demand for smartFOCUS products in North America.
Chris Underhill, smartFOCUS CEO, commented: "The acquisition of Astech InterMedia presents smartFOCUS with a tremendous opportunity to grow our business in the US market, take a leadership position internationally in a key market segment, and continue to build our position within the multi-channel marketing technology market".
He explained: "We are consolidating what is already a very strong relationship with Astech, and with over 70 of Astech's clients already benefiting from smartFOCUS technology, delivered as a service to the newsmedia clients as MAAX, we are welcoming an expert and skilled team with a prestigious client community to smartFOCUS that will positively impact our business and further support our partner community in North America".
Curt Bloom, smartFOCUS international managing director, who assumes overall responsibility for North America, said: "The ability to provide additional resources to support an already large US partner and client base will allow us to extend the presence of the company in the US and our reach beyond the newsmedia market".
"This new era in our 16-year history represents a rich opportunity to help Astech achieve its passion and purpose," explained Tom Ratkovich, president of Astech InterMedia.
"Providing added ammunition to help daily newspapers evolve into diversified, competitive newsmedia enterprises.
"We are thrilled to become a smartFOCUS company and believe our clients and the entire newsmedia industry will view this as very positive progress".
Astech will continue to operate out of its Denver headquarters.
Its staff, product suite and services will remain, benefiting from access to more smartFOCUS technology.
Tom Ratkovich will continue to serve as Astech president and focus on growing the company's newsmedia position internationally.
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