SmartFOCUS grows Asia Pacific presence

SmartFOCUS, an international vendor of enterprise marketing software, has grown its presence in the Asia Pacific region with the recruitment of partners in Japan, Taiwan and India.

The appointment of BrainPad, Bitech and Cequity follows the establishment of smartFOCUS Asia Pacific in April 2007.

BrainPad specialises in customer data integration, data mining and optimisation.

Its services include data mining outsourcing, consultancy, automated campaign system development, and behaviour based real-time web recommendations.

BrainPad's customers include Accenture, American Life Insurance Company, Amway Japan, Fuji Xerox, Hakuhodo, HMV Japan, McDonalds Japan, Microsoft Japan, NTT DoCoMo, Orbis, Softbank BB, Toppan Printing, Recruit and several major Securities houses.

Takafumi Kusano, CEO, BrainPad, said: "To optimise the performance of campaigns, it is essential that marketing is accurately targeted.

"Using smartFOCUS technology will enable our customers to manage their marketing communications end-to-end, and to close the loop so that the effectiveness of every communication can be measured.

"We look forward to bringing smartFOCUS's technology to Japan, and to introducing it to our customer network of leading IT and user organisations".

Bitech Solutions from Taiwan has over ten years' experience in business intelligence and corporate performance management.

The company will provide all smartFOCUS products and support them with training and consultancy.

Bitech will also offer marketing event analysis and management, with smartFOCUS tools available for use in such projects.

VC Wu, President, Bitech, said: "The strength of the smartFOCUS Intelligent Marketing tools has enabled business users to analyse, segment, identify and communicate with customers in new ways.

"We needed a powerful marketing management tool that was flexible, user-friendly and would allow users to access data quickly.

"The smartFOCUS tools are tremendously easy to use and the support team at all levels and across departments are helpful in solving any problem that you meet".

He continues: "Bitech is an experienced marketing solutions provider in Taiwan that has seized the competitive advantage offered by smartFOCUS' powerful marketing management solution and helped customers to improve marketing performance with its solutions".

Cequity provides a suite of services to help businesses understand, optimise, manage and measure customer relationships.

Its analytics, campaign management and event-triggered solutions help understand customer value by measuring and predicting customer behaviour.

They also help optimise spend by using customer information effectively, identifying the best customers and offers that deliver ROI and manage campaigns efficiently, thereby maximising marketing programmes and investments.

S Swaminathan, CEO, Cequity, said: "We see understanding and using customer information as central to any successful business.

"Marketing analytics and efficiently increasing the velocity of targeted marketing campaigns to identified customer segments is therefore the key to increasing profit margins and our products and technology services provide a high return on investment for our clients.

"We chose to work with smartFOCUS as they are a global leader in providing customer insight and management".

Curt Bloom, international managing director, smartFOCUS, said: "Our company strategy is to grow smartFOCUS internationally by partnering with leading companies worldwide who can offer added value to their customers by coupling core partner technology and services with smartFOCUS solutions.

"That we have been able to sign such significant partnership agreements a few months after creating our Asia Pacific operation demonstrates that our products are a compelling proposition for the booming markets in this region.

"We hope to sign new agreements for other territories soon".

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