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'Racing Post' picks Smartfocus for e-mail insight
Multi-channel marketing software providers Smartfocus has been selected by 'Racing Post' to deliver targeted and relevant e-mail campaigns.
News from Marketingweek Marketplace, 27 August 2010
Inbox Preview tool allows e-mail display testing
Smartfocus has launched Inbox Preview, an e-mail-testing capability for its Echannel marketing software that enables marketers to test the display of marketing e-mails across leading e-mail clients.
News from Marketingweek Marketplace, 3 August 2010
E-mail preferred choice for product notifications
A UK survey by Smartfocus has revealed that 71 per cent of consumers prefer marketing contact by e-mail, while telemarketing is their most disliked form of contact.
News from Marketingweek Marketplace, 23 July 2010
Thetrainline selects Intelligent Marketing tool
Multi-channel marketing software provider Smartfocus has been selected by thetrainline.com to maximise customer value and improve its marketing activity by enhancing visibility of customer data.
News from Marketingweek Marketplace, 7 July 2010
Smartfocus develops e-mail marketing strategy
Multi-channel marketing solution supplier Smartfocus has been selected by Myprotein.co.uk to develop a long-term e-mail marketing and customer insight strategy.
News from Marketingweek Marketplace, 3 May 2010
Lastminute selects Smartfocus marketing software
Lastminute.com has selected multi-channel marketing software and services from Smartfocus to drive proactive customer lifecycle management and reactive marketing based on website interactions.
News from Marketingweek Marketplace, 4 March 2010
Smartfocus unveils social network marketing tool
Smartfocus has launched a social network marketing solution that allows marketers to measure online behaviour and increase the value of customers based on the influence of social networks.
News from Marketingweek Marketplace, 3 March 2010
LV= selects Smartfocus marketing technology
Smartfocus has been selected by LV= (Liverpool Victoria) to streamline and simplify the financial institution's database marketing capability.
News from Marketingweek Marketplace, 8 December 2009
Smartfocus provides Intelligent Marketing to Rank
Smartfocus has been selected by Rank to provide its Intelligent Marketing software and to build a single customer view across its complete customer business.
News from Marketingweek Marketplace, 1 December 2009
LMN selects Smartfocus integrated marketing suite
Smartfocus has been chosen by Loyalty Management Netherlands (LMN) to deliver a fully integrated marketing solution to help shorten the time between campaign development and response management.
News from Marketingweek Marketplace, 10 November 2009
Smartfocus cruises to Carnival UK contract
Smartfocus has been selected by Carnival UK to increase marketing intelligence and enhance the relevance of Carnival UK's marketing campaigns across four key cruising brands.
News from Marketingweek Marketplace, 29 September 2009
Smartfocus to enhance online gaming experience
Online casino and gaming site 32Red has implemented Smartfocus for analysis, campaigning, reporting, digital marketing and a customer reward scheme.
News from Marketingweek Marketplace, 28 August 2009
Smartfocus helps reduce campaign execution cost
The Entertainer has selected Smartfocus to kick start its new digital marketing drive and improve the toy retailer's e-mail capability.
News from Marketingweek Marketplace, 11 August 2009
Smartfocus Digital doubles Adili marketing output
Smartfocus Digital has been selected by Adili, an online ethical fashion site, to carry out professional in-house digital marketing campaigns.
News from Marketingweek Marketplace, 7 July 2009
CIM selects Smartmarketer E-channel solution
The Chartered Institute of Marketing (CIM) has selected Smartmarketer E-channel marketing software tool from Smartfocus Digital to streamline campaigns and enhance member engagement.
News from Marketingweek Marketplace, 28 May 2009
M and M Direct selects Smartfocus software
Smartfocus has announced that it has been chosen to build a single customer view database by discount fashion and sportswear retailer, M and M Direct.
News from Marketingweek Marketplace, 19 May 2009
LK Bennett selects E-channel marketing system
Smartfocus Digital has been selected by LK Bennett to supply an e-mail solution that will provide personalised e-mail contact across international campaigns.
News from Marketingweek Marketplace, 12 May 2009
TDMN to utilise Astech Maax marketing solution
Astech Intermedia, the news media division of Smartfocus, has been selected by the Dallas Morning News (TDMN) to provide its fully managed marketing automation and analytics software.
News from Marketingweek Marketplace, 31 March 2009
Virgin Games to utilise Smartfocus software
Smartfocus has been selected by Virgin Games to implement a marketing solution to increase both the volume and value of player recruitment.
News from Marketingweek Marketplace, 25 February 2009
Smartfocus wins Betfair account
Smartfocus has been selected by Betfair to improve the betting exchange's e-mail campaign analysis and marketing responsiveness across the UK.
News from Marketingweek Marketplace, 26 January 2009
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Mirri creates pop-up direct mail promotion piece
Mirri - a division of Celloglas - has sent out a pop-up direct mail piece to promote new Mirri website features and the use of digital print on Mirri.
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