B2B agency wins flooring product account

A SLG Marketing product story

Edited by the Marketingweek Marketplace editorial team Jul 18, 2008

Thriving marketing communications agency SLG Marketing has won a new slice of business from a leading international flooring product manufacturer.

Manchester-based SLG will handle the launch of the new Decorative Protect flooring board on behalf of Egger UK, and was selected thanks to its growing reputation and considerable experience within the construction industry.

Decorative Protect is a new chipboard-based flooring product that features a special semi-permanent decorative finish that offers numerous benefits to house builders and developers.

SLG will devise and implement a 12-month plan that will combine advertising, direct mail and PR to create maximum impact on behalf of Egger.

Mark Gill, SLG's Marketing Services Director, said: "Winning the Egger account was particularly pleasing because we were selected for our expertise in communicating with their core audiences, including architects, merchants, sub-contractors and main contractors.

"They are a huge multinational organisation and the launch of the new Decorative Protect product is an important part of their 2008 marketing strategy.

"We are proud of the fact that they chose to work with us.