Product category:
Design services
News Release from: Smallfry | Subject: Particularly Late
Edited by the Marketingservicestalk Editorial
Team on 10 July 2007
Smallfry creates foundation compact
Product design and innovation consultancy Smallfry has developed a new concept cheekily called Particularly Late, which it showed at the Total Processing and Packaging Show.
Particularly Late is a ladies' foundation compact that packages a base foundation together with a tonal variant The result is a tonal range that the consumer controls herself to suit her skin tone as it changes - ultimate flexibility through an intelligent last-minute mixing and dispensing mechanism
The same principle could be applied in other markets too (food, sunscreen, and medical, for example).
We were inspired by a manufacturing approach known as late particularisation (hence the tongue-in-cheek name Particularly Late - sorry girls).
Consumer insight work we do revealed issues with traditional foundation products relating to variances in skin tone, especially between summer and winter months, and sun exposure.
Normally this involves the purchase of a number of foundation creams: with Particularly Late it's all in one product".
With more than 100 enquiries at the Total Processing and Packaging Show, Smallfry again created a big impression.
• Smallfry: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
