Sledge produces roadshow for Nickelodeon UK

Nickelodeon UK has appointed Sledge to produce a nationwide experiential roadshow to promote the television network's channels to families throughout August 2009.

The roadshow utilises two Nickelodeon characters to entertain and engage with families: Spongebob Squarepants appeals to older children aged six to 12, while Nick Jr's Dora the Explorer appeals to preschoolers.

Sledge said there has been high demand by families to meet the characters, with the first weekend (1-2 August 2009 at Lakeside, Essex) drawing crowds of 2,400.

Both characters are making personal appearances at set times and have their own backdrop for photographs with children and a specific waiting area taking families through an interactive journey designed to entertain.

The roadshow has been created as a family attraction with plasma screens showing Nickelodeon programming and interactive activities for families to join in with.

The roadshow toured Lakeside Thurrock Shopping Centre, Metro Centre in Gateshead, East Kilbride Shopping Centre in Glasgow, Meadow Hall Centre in Sheffield and Merry Hill Shopping Centre in Dudley.

Back to top