Sledge talks experiential marketing at RSVP

Edited by the Marketingweek Marketplace editorial team Mar 25, 2009

Ian Irving, commercial director of Sledge, is to speak at the RSVP show about experiential marketing and live engagement.

The show, which is to be held at the Business Design Centre in Islington, London, on 1-2 April 2009, is dedicated to the corporate party and special events industry and will feature more than 200 exhibitors and 5,000 visitors.

Irving will speak on 1 April about the benefits of experiential marketing - including sections on what experiential marketing is and what it is not, why it is such a powerful marketing tool, the power of live engagement and how to amplify experiential.