Sledge and Nivea launch Face Experts campaign
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Sledge product story
Edited by the Marketingweek Marketplace editorial team
Sep 23, 2008
Sledge has announced the launch of Nivea Visage's 'Face Experts' campaign, to take place in shopping centres nationwide throughout September, October and November.
The campaign incorporates a reception area with the range of Nivea Visage products housed within a clear glass display.
Guests will be invited to enter a consultation area, where a Nivea Visage expert will diagnose their skin type.
Visitors will then be matched to a tailored product most suitable to their skin type, and given free samples to take away.
Consumers attending the stand with any newly purchased item from the Nivea Visage range will be entered into a competition.
The top prize is a weekend holiday to Dubai incorporating a trip to the Nivea House Spa.
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