Jordans appoints Sledge as experiential agency

Sledge has been appointed by Jordans as its experiential agency.

A brand experience campaign beginning in late summer will introduce the new packaging of the Jordans cereal range.

It will involve a nationwide tour of consumer events, grocery multiples, shopping centres, and tube and train stations offering a pick 'n' mix style breakfast bar, providing take-home samples of Jordans muesli for shoppers and commuters.

Carol Flint from Jordans said: 'The consumer experience will provide the opportunity to highlight the re-packaging of Jordans muesli and is designed to captivate our audience at various locations across the country.

We want to really engage people with our belief in making great quality natural food and looking after the countryside.

Ian Irving, sales and marketing director at Sledge, added: 'The live experience created for Jordans has strong parallels with our work on the innocent village fete.

Both are original innovative brands that have a strong set of ethical beliefs - combining the two elements brings the value of the Jordans ethos to life.

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