Sledge selected for TNCC summer event campaign

Sledge has been appointed by The Natural Confectionery Company to produce summer events across the UK and Ireland.

Sledge will run 'Little Days Out' at a variety of locations across the UK as part of a fun campaign that aims to bring life to the snake, dinosaur and monkey shaped jellies.

The events will create a live environment that actively engages parents and their children with the brand and generate word of mouth advocacy.

The overarching concept created by Sledge will be supported with a sampling, online and retail strategy.

Visitors to the 'Little Days Out' will be given treat-size bags sampling a range of the sweets the brand has to offer.

Martin Driver, senior brand manager of the sweets portfolio (including TNCC) at Cadburys, said: 'This summer's 'Little Days Out' campaign will help to develop the relationship that now exists between TNCC and mums across the country, and will provide a fun environment for even more people to discover the sweets.

Ireland will play host to a second campaign, named TNCC Snake Island, which will run in shopping centres, 'Imaginosity' - a children's interactive museum, and the National Plough Championships in August and September.

A spokesperson for TNCC Ireland, said: 'These events will give us the opportunity to engage with our audience in Ireland and for children and parents to experience our product in a live environment.

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