Nick Jr Jump Up event unveils increased capacity

Nick Jr, the number one rating commercial preschool TV channel from Nickelodeon UK, has announced that its 2008 Jump Up outdoor event will be its biggest yet with 40 per cent more attendees.

The fourth annual Jump Up, which takes place at The National Bowl, Milton Keynes, on Friday 25 - Sunday 27 July 2008, will welcome 21,000 preschoolers and their parents, making it the UK's largest free annual children's event.

The hugely popular Jump Up event, which last year saw 15,000 tickets snapped up in half an hour via Nick Jr's website, invites under-fives to join in the fun and adventures with Nick Jr's best-loved shows, including Dora the Explorer, Peppa Pig, Go, Diego, Go!, LazyTown and The Backyardigans, with themed activity zones, play areas and a spectacular musical stage show featuring their favourite TV characters.

Following last year's event in Manchester, Nick Jr's Jump Up 2008 will be held at the The National Bowl, Milton Keynes.

"The Milton Keynes Bowl is the perfect venue for Jump Up - it is well located, has great access and parking and is in an hour of London and Birmingham", said Ian Irving, Sales and Marketing Director at Nick Jr's newly appointed brand experience agency Sledge.

"We are working with Nick Jr to make this year's event bigger and better than ever".

"Jump Up has seen phenomenal success over the last three years and we are delighted to welcome thousands more people to join in the fun this year", said Steven Brabenec, Director of Consumer Marketing at Nickelodeon UK.

"Jump Up is the ultimate expression of Nick Jr's 'Join In' values, where preschool children and their parents can sing, dance and play with their favourite Nick Jr characters and have their best day ever".

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