Nickelodeon picks Sledge for children's event

A Sledge product story

Edited by the Marketingweek Marketplace editorial team Mar 19, 2008

Nickelodeon UK's number one rating preschool TV channel, Nick Jr, has appointed Sledge to produce its fourth annual 'Jump Up' event.

Jump Up welcomes thousands of parents and children to join in with Nick Jr and its hugely popular shows - including Dora the Explorer, Go, Diego, Go! and The Backyardigans - with activity zones and a stage show featuring their favourite characters.

"Now in its fourth year, Nick Jr's Jump Up has quickly become a must-attend event for families with preschoolers", said Steven Brabenec, Director of Consumer Marketing at Nickelodeon UK.

"We were impressed by the Sledge team's creativity and understanding of our brand and potential partners, to bring fresh and exciting new elements to this year's event".

"Nick Jr's Jump Up event is a great example of how a brand can be brought to life", said Ian Irving, Sales and Marketing Director at Sledge.

"We are looking forward to working with Nick Jr to make this year's event the best it has ever been".

Further information about the 2008 Jump Up event, including its location and dates will be released later this year.