Nivea appoints Sledge for new campaign

Experiential agency Sledge has been appointed by Nivea to handle a nationwide campaign for Nivea Visage, following a competitive pitch.

The campaign aims to promote the expertise and femininity of the 43 Nivea Visage products, and is due to be launched in September.

The tour will visit major UK shopping centres offering consumers the chance to learn about the breadth of the Nivea Visage range in a relaxing, modern spa environment.

Visitors will also receive a free skincare consultation from experts as well as samples of a variety of Nivea Visage products.

Nicole Goodwin, senior brand manager at Nivea, said: "The campaign Sledge is creating for Nivea Visage puts the consumer at the heart of the promotion, understanding our brief exactly and meeting all our objectives to communicate, interact and above all engage consumers.

"We are giving the Visage range a sophisticated feel, and Sledge's creativity is pivotal in the communication of this to the consumer, encouraging them to engage with us for all their facial skincare needs".

Ian Irving, sales and marketing director at Sledge, said: "We have created a campaign for Nivea Visage that will truly educate the consumer about the range of products, and engage both existing and potential customers.

"The Nivea Visage brand is strong and well established, giving us a great platform to work from".

Sledge is one of the leading and longest-established brand experience agencies in the UK.

Sledge specialises in bringing brands to life by engaging people in an experience of the brand, bringing messages to life in ways that offer people effective, memorable and impactful experiences and then provoking them to share what they have discovered.

Their in-house production resources of Live Events, Film, Digital and Print ensure that they add value from planning through to implementation.

Marketing magazine (8 August 2007) ranked Sledge as second biggest brand experience agency in the UK, and third for growth overall in 2007, reporting a 34 per cent increase in turnover year on year.

Sledge has been ranked ninth in Televisual Magazine's corporate event production agency league table and ranked at number eight in its peer poll league table (March 2007).

Acquired by Photon group in November 2007, the deal will allow Sledge to expand their experiential and live marketing offer into new and emerging markets.

Sledge was established in 1991.

Clients include 02, Innocent, Foot Locker, The Natural Confectionery Company, Carphone Warehouse, Nivea and Sky.

Back to top