Sledge joins Photon UK

A Sledge product story

Edited by the Marketingweek Marketplace editorial team Nov 22, 2007

As part of its drive to become the UK's leading brand experience agency, Sledge has been acquired by Photon UK - the specialist marketing services company.

The move will see Sledge sit along side other leading agencies such as Frank PR and The Corporate Edge and is being viewed as part of one of the most exciting marketing services consolidations to take place in the UK for a long time.

Sledge is currently rated as the number two experiential agency in the UK with a range of leading brands across a range of sectors and employs 38 people based in London.

Sledge joint chairman Tom Beaumont-Griffin said: "We were impressed by Photon's understanding and commitment to brand experience marketing as it becomes the new 'centre of gravity' around which brands pivot their relationship with consumers.

"Sledge is committed to leading the thinking in this area, and Photon's entrepreneurial tenacity will accelerate our ambitions now that we are part of one of the most exciting groups to emerge in the UK for a very long time.

"In Photon we have found a partner that will not only accelerate our growth plans, but that understands the importance of an innovative and entrepreneurial approach to the exciting opportunities that are emerging in the brand experience sector - exciting times lie ahead".

Photon executive chairman Tim Hughes said: "This acquisition is another example of the Photon model successfully identifying great companies who are a natural fit for the group.

"Sledge is a highly creative and innovative agency that delivers fantastic results for their clients".

Photon chief executive Matt Bailey said: "With its strong suite of leading brands, Sledge, with its thought leadership position in brand experience marketing is an ideal complement to our existing UK field marketing business, REL and this significantly builds our experiential and field marketing division within Photon".

Photon is a specialist marketing services company comprising five strategic divisions: strategic intelligence, integrated communications and digital, experiential and field marketing, internet marketing and communications and specialised communications.