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Market research
News Release from: Skopos | Subject: Kwal
Edited by the Marketingservicestalk Editorial
Team on 09 November 2007
Skopos scores with Soccerex football
show
Skopos Market Insight has announced the addition of Soccerex, football's leading business convention and exhibition, to its growing client list.
As the leading global convention and exhibition for the business of football, Soccerex attracts senior decision makers from across the world The Sport Skopos division is run by Rob Horton, Director, who said: "With the 2010 World Cup in South Africa rapidly approaching, the 2007 Soccerex convention in Johannesburg will be attended by the key figures in the world of football, including veteran players, senior club representatives and businesses
This article was originally published on Marketingservicestalk on 2 Apr 2007 at 8.00am (UK)
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"We'll be there to gather and analyse their views using a unique ethnographic approach to research the opinions of those attending and exhibiting at the event".
The research approach will utilise a research approach from Skopos's recently introduced new research division, Kwal, which is dedicated to delivering high-quality surveys combining online and offline qualitative approaches with observational techniques.
Charlie Taylor, Marketing Director of the Soccerex convention, believes that Skopos is the ideal research partner for the event.
"We chose to work with Skopos because of their expertise in sports research, their flexible and customised approach to our needs and their specialisms in qualitative research.
"We're really looking forward to seeing the results of their research later this year".
Skopos is a leading research agency providing pioneering solutions to companies including O2, Sky, Tesco, Yahoo!, GMTV, BusinessWeek and News International.
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