Simply Media produces online video for Interflora
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Simply Media product story
Edited by the Marketingweek Marketplace editorial team
May 19, 2010
Simply Media has been appointed by Interflora to work on a rich media campaign for the online flower delivery organisation's Mothers Day 2010 promotion.
According to Simply Media, the campaign drove high response rates and increased conversions through to Interflora's website.
Launching its 'Mum Deserves the Very Best' campaign, Interflora opted to incorporate video within its distributed ad unit, a creative medium it had not previously used when executing online advertising.
Interflora has been experimenting with online display advertising for 12 months and was keen to test whether the addition of video content would improve the responsiveness and effectiveness of its display advertising.
Simply Media created, produced and distributed content and managed all aspects of the production.
It was agreed that video would be the perfect medium to deliver the wow factor that is important to Interflora's core values.
The video was creatively executed to convey the personal expression and delight that Interflora customers feel when receiving a doorstop delivery.
The campaign and use of video was a success and Interflora will be looking to use video content again as part of its online display advertising.
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