Continental selects Silverpop as e-mail provider

Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.

The airline uses its e-mail programme to increase travel from its nine UK and Irish airports to New York and across the Americas by providing special fare offers to subscribers.

The airline also distributes quarterly newsletters and updates to its trade and corporate clients.

Continental Airlines now plans to integrate several of Silverpop's features into these campaigns to extend reach and connect with consumers at optimal times.

With tools such as Send Time Optimisation and Share-to-Social that enable users to send e-mail messages when recipients are most likely to open, and let e-mail subscribers share favourite messages to social networking sites, Silverpop helps travel companies such as Continental Airlines increase customer loyalty and ensure they are top of mind when travellers are ready to book.

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