Silverpop Engage 8 includes e-mail marketing

Silverpop has launched Silverpop Engage 8, a digital marketing platform that combines e-mail marketing tools with its marketing automation and lead management applications.

The Silverpop Engage 8 platform moves marketers from a 'list-centric' to a 'behavioural-centric' marketing approach, making it easier to develop campaigns that respond to individual interests and needs.

Silverpop Engage 8 includes sophisticated e-mail marketing tools to create and automate campaigns that drive conversions and more deeply engage both current and prospective customers.

Lead management capabilities help marketers gain prospect insight at every stage of the buying cycle.

Business-to-consumer (B2C) and business-to-business (B2B) marketers supporting a direct sales force will know exactly when a lead has been qualified by marketing, accepted by sales and converted.

Share-to-Social technology enables e-mail recipients to share messages on their favourite social sites and provides insight and reporting data on recipient sharing activity.

The platform also features a flexible data and list management solution to import, manage and leverage the myriad marketing data needed to execute sophisticated multi-channel campaigns.

Silverpop's Send Time Optimisation technology automatically sends e-mails to recipients when they are most likely to open them.

For B2C or B2B marketers supporting a sales force, lead and contact scoring routes prospective customers identified as ready-to-buy to sales and moves those not yet ready to purchase into automated nurturing programmes.

Nurture campaigns monitor buyer behaviour and serve up timely and relevant content, keeping a brand top-of-mind and helping move buyers towards a purchase.

Campaign automation, featuring a drag-and-drop visual campaign builder, is said to reduce manual processes and builds intelligent, automated, buyer-driven campaigns that save time and free up marketing resources.

Improved marketing results are achievable with reporting and analytics that deliver real-time, data-driven insights to optimise performance and prove return on investment.

Customer relationship management and web analytics integration leverages point-and-click integration between Silverpop Engage, Salesforce, web analytics providers and virtually any other application, giving marketers the power to improve relevance and boost marketing results.

Surveys gather deeper customer insight and broader customer attributes that can help drive return on investment and increase the relevance of communications.

Personalised landing pages, web forms and microsites can be integrated with marketing efforts to drive acquisition and conversion.

Multichannel marketing tools automate and co-ordinate delivery of messages across any number of channels, including e-mail, websites, landing pages, RSS, mobile and social media.

Silverpop Inbound monitors social buzz, identifies big picture trends and allows marketers to dig deep and interact with relevant individual social posts and conversations, thereby better garnering the benefits of inbound channels.

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