Campaign GUI offers storyboard-style editor

A Silverpop product story

Edited by the Marketingweek Marketplace editorial team Jun 9, 2009

Silverpop Engage B2B has launched its Campaign Graphical User Interface (GUI) that gives marketers a drag-and-drop storyboard-style editor to create campaign flow for lead-management programmes.

The Campaign GUI helps marketers easily create and visualise campaign flow, graphically showing the various paths sales leads can take from enquiry to conversion.

Business-to-business (B2B) marketers are able to create everything from simple single-track drip campaigns to highly complex, multiple-track campaigns with yes/no decision points that automatically move prospects down the appropriate path through the pipeline.

B2B marketers often have complex factors that need to be considered to progress a prospect through the sales funnel.

But the ability to create sophisticated, multiple decision point campaigns are not easily handled by the Visio-style diagrams used by most marketing automation solutions.

Silverpop's Campaign GUI merges Visio process-flow concepts with horizontal video-production-style features, providing a new model for digital campaign building.

Campaign GUI also makes copying campaign elements quick and easy, reducing the time to create new campaigns and reap the rewards of marketers' labours.