Silverpop

All articles from Silverpop

Continental selects Silverpop as e-mail provider

Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.

News from Marketingweek Marketplace, 27 August 2010

UK retailers focus on personalised e-mails

A study by Silverpop has suggested that UK retailers are looking to improve the results of their online marketing tactics and increase return on investment through carefully designed e-mails.

News from Marketingweek Marketplace, 3 June 2010

Silverpop Engage 8 includes e-mail marketing

Silverpop has launched Silverpop Engage 8, a digital marketing platform that combines e-mail marketing tools with its marketing automation and lead management applications.

News from Marketingweek Marketplace, 9 April 2010

E-mail markers believe recession will continue

A survey by Silverpop has suggested that 88 per cent of e-mail marketers believe the recession will continue, while 75 per cent say it has hurt their business.

News from Marketingweek Marketplace, 7 January 2010

Report delivers benchmarks for social sharing

Silverpop has released the results of a study that is said to deliver industry benchmarks for social sharing.

News from Marketingweek Marketplace, 1 October 2009

Campaign GUI offers storyboard-style editor

Silverpop Engage B2B has launched its Campaign Graphical User Interface (GUI) that gives marketers a drag-and-drop storyboard-style editor to create campaign flow for lead-management programmes.

News from Marketingweek Marketplace, 9 June 2009

Silverpop partnership to support e-mail marketers

Silverpop has partnered with the Curious Group to offer copy, graphics and design consulting services using its Engage and EngageB2B platforms.

News from Marketingweek Marketplace, 14 May 2009

Send Time Optimisation enhances e-mail engagement

Silverpop has announced the addition of Send Time Optimisation to its Engage online marketing suite.

News from Marketingweek Marketplace, 13 May 2009

Mirri creates pop-up direct mail promotion piece

Mirri - a division of Celloglas - has sent out a pop-up direct mail piece to promote new Mirri website features and the use of digital print on Mirri.

MarketingWeek MarketingPlace

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