Product category:
Public relations
News Release from: Simply Marcomms | Subject: Airside Advertising
Edited by the Marketingservicestalk Editorial
Team on 26 July 2007
Airside ads rolling out to agencies at
Heathrow
Since its successful launch in March this year, Airside Advertising has been rolling out advertisements after a phenomenal response from media-buying professionals.
Coventry-based PR and media and marketing agency Simply Marcomms - in association with Airport Logistics (global logistics solution provider to airline infrastructure suppliers operating within major airports) - launched Airside Advertising at Heathrow Airport earlier in the year The brand new advertising medium has been aimed specifically at agencies and companies who wish to target international and domestic business and consumer passengers
This article was originally published on Marketingservicestalk on 4 Apr 2007 at 8.00am (UK)
Related stories
Advertising goes air-side at Heathrow
Simply Marcomms in association with Airport Logistics have introduced Airside Advertising, a new medium at Heathrow Airport.
Simply Marcomms adds nine directory titles
PR and marketing consultancy Simply Marcomms has launched a further nine online directories to its Industry Directory, offering free listings to relevant specialist industries.
A fleet of 48-sheet size poster equivalent trucks that service well over 20 airlines at Heathrow are available as a new advertising medium.
The trucks are the catering high-loading vehicles that provide in-fight meals and refreshments for the airlines and have excellent visibility all over Heathrow Airport, from the Spur Road (M4), the M25 right through to the eye-level passenger lounges, loading and offloading meals and refreshments to the planes.
The trucks are hi-loading trucks that extend to eight meters high, creating maximum visibility to the lounges and from inside the planes themselves.
Kirstie Colledge, Managing Director of Simply Marcomms, said: "We are delighted to be in such a strong position to offer a brand new form of advertising at Heathrow Airport; the trucks are approximately the equivalent of a 48-sheet static outdoor poster site, which are sold on a two-week basis covering both sides with self adhesive vinyl posters.
"Agencies reviewing their next round of budgets will really benefit from considering airport advertising; this new advertising medium will give companies the opportunity to take either block bookings or support tactical campaigns depending on their requirements".
• Simply Marcomms: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
