Product category:
Public relations
News Release from: Simply Marcomms | Subject: Industry Directory
Edited by the Marketingservicestalk Editorial
Team on 22 May 2007
Simply Marcomms adds nine directory
titles
PR and marketing consultancy Simply Marcomms has launched a further nine online directories to its Industry Directory, offering free listings to relevant specialist industries.
The revolutionary directory, built around a simple philosophy of relevance, provides users with relevant links to companies, providing products and services within specialist UK industries Matt Cutts, Google's renowned search sage and possibly the foremost authority on all things related to search engine optimisation (SEO) recently recommended in his article 'Search engine optimisation playing by the rules' that quality and relevance matter
This article was originally published on Marketingservicestalk on 4 Apr 2007 at 8.00am (UK)
Related stories
Advertising goes air-side at Heathrow
Simply Marcomms in association with Airport Logistics have introduced Airside Advertising, a new medium at Heathrow Airport.
Airside ads rolling out to agencies at Heathrow
Since its successful launch in March this year, Airside Advertising has been rolling out advertisements after a phenomenal response from media-buying professionals.
Matt Cutts went on to say that the best links are natural, warranted links from reputable sites, industry and geo-specific directories.
Unlike many directories which group companies under general and irrelevant business categories, the Industry Directory provides relevant information to both users looking for goods and services, and for the companies that supply these.
Nine industries including: Asbestos, Construction Products, Demolition, Facilities Management and Maintenance, Health and Safety, HVAC, Plant Hire, Recycling and Waste and Roofing, can now benefit from the directory.
Each directory has at least ten tailored categories within it to ensure that users will always, easily find what or who they are looking for.
Industry Directory invites relevant companies operating within any of these UK Industries to visit the site and create a free directory listing.
(Only relevant companies are able to opt for a free listing.) Once a company is registered with a Free or Upgrade listing they are then eligible for a Priority Listing, this will place their listing at the top of their chosen category, with a company description, logo all relevant contact information and links, plus their very own profile page.
For just £295.00 (+ VAT per annum) the Priority Listing also allows the company to submit 12 news items to the relevant directory, which are then fully optimised along with their profile page for the search engines, and is then distributed via online RSS News Feeds.
Companies wanting to upgrade their free listing to include a link to their website can do so for £95 per annum.
As Google's guru Matt Cutts suggests for mainstream B2B sites in saturated areas, popularity can prove tricky; to combat this he recommends being creative, writing and syndicating articles.
Cutts said: "In doing so, you're not only likely to generate search-engine-friendly content, you'll also enable customers to get to know you better".
The nine new directories are as follows: Asbestos Industry Suppliers Directory, Construction Products Suppliers Directory, Demolition Suppliers Directory, Facilities Management and Maintenance Supplier Directory, Health and Safety Suppliers Directory, HVAC Suppliers Directory, Plant Hire Suppliers Directory, Recycling and Waste Suppliers Directory, Roofing Suppliers Directory.
• Simply Marcomms: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page


