Advertising goes air-side at Heathrow

Edited by the Marketingservicestalk editorial team Apr 4, 2007

Simply Marcomms in association with Airport Logistics have introduced Airside Advertising, a new medium at Heathrow Airport.

Coventry-based PR and media and marketing agency Simply Marcomms and Airport Logistics (global logistics solution provider to airline infrastructure suppliers operating within major airports) have announced the launch of Airside Advertising at Heathrow Airport.

This is a brand new advertising medium at aimed specifically at agencies and companies who wish to target international and domestic business and consumer passengers.

A fleet of (48 sheet size poster equivalent) trucks that service well over 20 airlines at Heathrow are now available as a new advertising medium.

The trucks are the catering high-loading vehicles that provide in-fight meals and refreshments for the airlines and have excellent visibility all over Heathrow Airport, from the Spur Road (M4), the M25 right through to the eye-level passenger lounges (loading and offloading meals and refreshments to the planes).

The trucks are hi-loading trucks that extend to 8 meters high, creating maximum visibility to the lounges and from inside the planes themselves.

Kirstie Colledge, managing director of Simply Marcomms, said: "We are delighted to be in such a strong position to offer a brand new form of advertising at Heathrow Airport; the trucks are approximately the equivalent of a 48 sheet static outdoor poster site, which are sold on a two-week basis covering both sides with self adhesive vinyl posters.

"This new advertising medium will give companies the opportunity to take either block bookings or support tactical campaigns depending on their requirements.

"The level of uptake is expected to be high".

As part of the launch, Simply Marcomms is offering the media space free for a two-week period.

Log on to www.airside-advertising.co.uk and fill out the enquiry form.

A company will be selected at random where they will benefit as one of the first advertisers airside at Heathrow Airport.