Product category:
Media
News Release from: Sitour USA | Subject: Digital media signage
Edited by the Marketingservicestalk Editorial
Team on 03 July 2007
Sitour expands digital media signage
across US
Ski advertising and promotions specialist Sitour is expanding its digital media signage to ski resorts across the US for advertisers to deliver targeted messages frequently and economically.
Based on successful trials last season, Sitour is upgrading its wireless LED signs in the 2007-08 season to all feature full-colour displays and come installed with temperature probes so resorts can automatically show the temperature at timed intervals "Digital media is the fastest-growing medium in the advertising industry and we are seeing very strong interest from advertisers using this new and effective medium to reach the resort consumer," said Monte Rios, president and CEO of Sitour USA
Sitour has expanded its nationwide network of ski resorts that will feature the new digital media signs this season and plans to install them in about 100 resorts, including the pre-eminent Deer Valley Resort in Utah.
"The new wireless message centres and our expanded network enable local, regional and national advertisers to deliver their messages very cost effectively," Rios said.
"It is an ideal vehicle for restaurants, retailers and other businesses in resort communities to reach visitors to the mountain with their messages any time of year".
Large-screen, full-colour LED signs, which work with schedule-based software linked to the internet, can display text messages, logos and animated video, and are easily viewed in direct sunlight and at great distances.
Messages can be updated in real-time and segmented for advertisers.
For example, a truck manufacturer could use the signs to promote a sales rebate for a regional sales campaign to resort guests from those areas.
Each message center generates 1.5 million impressions per ad/season.
The messages are repeated in cycles based on wait patterns on lift lines for multiple and lasting impressions.
Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, providing exclusive on-site ski resort advertising at 1,000 resorts in 14 countries.
Sitour reaches 70 per cent of the market's total skier visits with advertisements that deliver complete saturation both on the mountains and inside the resort lodges.
It also is a leader in on-site promotions, executing national ski event marketing tours.
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