Sign-Up.to releases 2010 e-mail marketing report

A Sign-Up.to product story

Edited by the Marketingweek Marketplace editorial team Aug 3, 2010

Permission marketing company Sign-Up.to has released the 2010 instalment of the UK E-mail Marketing Benchmark Report.

The study shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more.

The report shows that e-mail marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98 per cent and a click-through rate of 3.56 per cent, providing a good return-on-investment in a time when budgets are under pressure.

The full report is available at Sign-Up.to's website.

The report is the result of an analysis of more than 200 million e-mail marketing messages sent through the Sign-Up.to online marketing platform in the six months from 1 January to 30 June 2010.

These e-mail campaigns are from small and medium-sized UK organisations and have been sent to UK recipients.

All of these messages were permission-based and sent to opted-in lists (never to third-party or purchased lists).