Sign-Up.to launches e-mail analytics guide
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Sign-Up.to product story
Edited by the Marketingweek Marketplace editorial team
Mar 19, 2010
Sign-Up.to has launched a free e-book that aims to help demystify e-mail analytics.
As well as explaining how statistics are captured and what they mean, the guide shows how to: identify best prospects to prioritise sales efforts; find the optimum time to send campaigns for maximum results; fine-tune subject lines to boost open rates; and maximise sales by studying goal data.
The guide has been written by Matt McNeill, founder and chief executive officer of Sign-Up.to, and is available for download from the company's website.
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