Product category:
Email marketing
News Release from: Sign-Up.to
Edited by the Marketingservicestalk Editorial
Team on 23 July 2007
Sign-Up.to scoops customer service award
Sign-Up.to has won The Cable and Wireless Award for Customer Focus category in the 2007 National Business Awards regional programme for the South East.
Presented with the accolade at a glittering ceremony and gala dinner at the Royal Lancaster Hotel, London, Sign-Up.to beat off stiff competition from finalists Cattles Invoice Finance, TAC Europe and Zoology The company now advances to the November finals of The National Business Awards
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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CEO Matt McNeill said: "We've strived to create a company that really puts the customer first and we're absolutely delighted to have had our efforts recognised with such a prestigious award".
Sign-Up.to develops and delivers self-service web-based applications for small and medium-sized businesses.
Its applications allow organisations to easily run their own permission-based email and mobile marketing campaigns, helping them to grow their businesses by getting the right message, to the right person, at the right time.
Sign-Up.to's awards success is attributed to its practice of putting customer service rather than price down as its differentiator in the marketplace.
Unlike most web-based software companies, it provides free telephone support, has no queuing systems and customers get straight through to somebody who can solve their problem.
Customers also have access to the direct contact details of the firm's CEO and are actively encouraged to provide feedback on every aspect of its service.
The company cites the biggest testament to its success as being that over 60 per cent of its new business comes from customer referrals and that its annual churn rate is less than one per cent.
"At Cable and Wireless, we're absolutely obsessed with delivering a great customer experience; Sign-Up.to displayed all the customer-focused attributes we admire and are very worthy winners", said Ian Thomas, Director of Solutions Support, Cable and Wireless Europe, Asia and US.
The National Business Awards, sponsored by Orange, recognises and rewards excellence, innovation and success.
Uniquely open to organisations of all sizes and from any industry sector - public or private - the best of British businesses are able to showcase their achievements and benchmark their successes against firms and bodies of all types.
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