Product category:
Email marketing
News Release from: Sign-Up.to | Subject: Permission-based marketing
Edited by the Marketingservicestalk Editorial
Team on 21 June 2007
How permission-based marketing boosts
profits
For any business good marketing is an essential ingredient of success but many small businesses waste money on inefficient methods or do not allocate sufficient budget for campaigns.
There is a solution though, which increasing numbers of small businesses are turning to Permission-based email and mobile marketing allows a business to get their message to the people who want to hear from them - the customers and prospects who have specifically asked to be kept informed, guaranteeing a receptive audience and a high response rate
This article was originally published on Marketingservicestalk on 29 Nov 2007 at 8.00am (UK)
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By focusing their message on people they know are interested in what they have to say, businesses can get far more from their marketing budgets, as Louise Routledge, Sales and Marketing Manager at Covent Garden's Rock Garden, found: "We decreased our marketing spend by over 90% and tripled our results by using Sign-Up.to to ensure we're getting our messages to those who want to hear from us".
Sign-Up.to is aiming to help more small businesses see the benefits that permission-based marketing can bring by introducing a free version of their web-based tool, which makes it simple for organisations to set up and manage their own email and SMS campaigns.
Organisations can join at www.sign-up.to and get free use of the system for up to 50 contacts, including free email and phone support and free access to a wide range of tutorials and guides.
Paying accounts start at just £25 per month for organisations with up to 500 contacts.
Sign-Up.to hopes that by lowering the barrier for small businesses many more will be able to experience the benefits of permission marketing for themselves.
Sign-Up.to helps companies market themselves more profitably and provide tools which enable marketers to run their permission-based email and mobile marketing campaigns in-house.
CEO Matt McNeill explained: "The fact that we can leverage the internet to improve the way business is done is what really drives me.
"Developing tools that help other business succeed and then seeing the benefit they get from using them is an incredible buzz.".
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