Digital sign firm takes on new identity

Signola, Canadian innovators of digital signage networks, has launched a new identity and corporate branding strategy.

A unique "hummingbird" logo and a powerful new blue and gold colour scheme will help define the character of Signola and its distinct offerings.

A recent Arbitron study showed that close to 30% of retail digital signage viewers have made an unplanned purchase and 42% of retail digital signage viewers would shop in a store that has digital signage, if given the choice.

"These numbers help create a compelling argument for our networks", explained Arie Kizel, CEO of Signola.

"Now that the value of digital signage is known, large retail chains are eager to get on board, but quickly discover that setting up a national network is complex, expensive and time consuming - and beyond the core competencies of their marketing departments".

With infrastructure and processes already in place, Signola can quickly overcome these hurdles.

Large-scale networks and national advertising campaigns can be launched in days not months.

"Hummingbirds are fast, graceful and can easily manoeuvre - and they are integral in the pollination process, just as Signola is poised to spread your message across our network".

In conjunction with the new branding strategy, Signola has relaunched its corporate website.

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